Concept-to-Launch Visual Agency

Karen Donohue

ABOUT KLD Design

BRANDING
90%
DESIGN
95%
WEBSITES
45%
PRINT
85%

Welcome to our boutique creative studio based in California’s Central Valley, where we blend strategy and design to deliver impactful visual solutions. With over 30 years of experience, we specialize in branding, design, and development—helping non-profits and private organizations across the U.S. stand out through purposeful creativity.

We believe in thoughtful design and smart storytelling. Whether it's crafting a brand identity, building a responsive website, or producing visual content that connects, we’re committed to elevating every project with clarity, creativity, and care.

I AM

Karen Donohue

My name is Karen Donohue and I am a freelance graphic designer. I have a boutique graphic design shop with 30+ years of experience serving the creative services needs of non-profit and private organizations internationally and throughout the U.S.

SERVICES

A strong brand starts with a clear identity. I can help define your visual voice through logo design, typography, color systems, and brand guidelines—ensuring consistency across every touchpoint.

I believe branding is more than just a logo—it’s your reputation made visual. My approach starts with understanding your mission and audience, then translating that into a design language that communicates trust and intention.

From foundational identity systems to full brand guides, we help ensure that your brand remains consistent across all touchpoints, whether print, digital, or social media.

We design and develop responsive, user-friendly websites tailored to your goals.

Your website is your digital home—and first impressions matter. We build responsive, accessible websites that are as functional as they are visually stunning.

Whether you're a small non-profit or a growing business, we tailor the experience to support your goals, ensuring your message reaches the right people, the right way.

Good design makes information memorable. We craft clear, compelling layouts that elevate your message and maintain visual consistency.

We craft engaging design assets for every medium—print, digital, or social. Our work combines purpose-driven aesthetics with user-friendly communication, ensuring your message is always clear and memorable.

Whether you need promotional materials, presentations, or event signage, we deliver designs that reflect your brand's voice and values.

Whether online or in print, your message needs to stand out. We design smart, targeted advertisements that demand attention.

From online banners to print ads, we design creative that works. Our ad designs are results-driven—engineered to engage your audience and inspire action.

We understand the importance of quick impact and brand consistency, making sure your campaign visuals stay true to your goals across all channels.

With deep experience in the non-profit sector, we understand the need for impactful, budget-conscious design.

With decades of experience serving nonprofits, we know how to stretch resources without compromising impact. We create compelling visuals that help organizations fundraise, educate, and inspire.

From donor reports to campaign branding, our work elevates your message, helping you connect authentically with stakeholders and supporters.

Print isn't dead—it's evolving. We create brochures, reports, flyers, and more with thoughtful layouts and polished finishes that feel as good as they look.

Print design remains a powerful tool in a digital world. From elegant brochures and annual reports to eye-catching flyers and event materials, we design with purpose and precision. Every detail—from layout and typography to color and finish—is crafted to elevate your brand offline.

A clear identity and smart visuals are vital to how your audience perceives you. We help create cohesive brand elements and easy-to-understand infographics that distill complex ideas into engaging visuals. Whether launching a new identity or simplifying your story, we bring meaning to every pixel and page.

BRANDING

A strong brand starts with a clear identity. I can help define your visual voice through logo design, typography, color systems, and brand guidelines—ensuring consistency across every touchpoint.

I believe branding is more than just a logo—it’s your reputation made visual. My approach starts with understanding your mission and audience, then translating that into a design language that communicates trust and intention.

From foundational identity systems to full brand guides, we help ensure that your brand remains consistent across all touchpoints, whether print, digital, or social media.

WEB DESIGN

We design and develop responsive, user-friendly websites tailored to your goals.

Your website is your digital home—and first impressions matter. We build responsive, accessible websites that are as functional as they are visually stunning.

Whether you're a small non-profit or a growing business, we tailor the experience to support your goals, ensuring your message reaches the right people, the right way.

GRAPHIC DESIGN

Good design makes information memorable. We craft clear, compelling layouts that elevate your message and maintain visual consistency.

We craft engaging design assets for every medium—print, digital, or social. Our work combines purpose-driven aesthetics with user-friendly communication, ensuring your message is always clear and memorable.

Whether you need promotional materials, presentations, or event signage, we deliver designs that reflect your brand's voice and values.

ADVERTISEMENTS

Whether online or in print, your message needs to stand out. We design smart, targeted advertisements that demand attention.

From online banners to print ads, we design creative that works. Our ad designs are results-driven—engineered to engage your audience and inspire action.

We understand the importance of quick impact and brand consistency, making sure your campaign visuals stay true to your goals across all channels.

NON-PROFIT

With deep experience in the non-profit sector, we understand the need for impactful, budget-conscious design.

With decades of experience serving nonprofits, we know how to stretch resources without compromising impact. We create compelling visuals that help organizations fundraise, educate, and inspire.

From donor reports to campaign branding, our work elevates your message, helping you connect authentically with stakeholders and supporters.

PRINT, IDENTITY & INFOGRAPHICS

Print isn't dead—it's evolving. We create brochures, reports, flyers, and more with thoughtful layouts and polished finishes that feel as good as they look.

Print design remains a powerful tool in a digital world. From elegant brochures and annual reports to eye-catching flyers and event materials, we design with purpose and precision. Every detail—from layout and typography to color and finish—is crafted to elevate your brand offline.

A clear identity and smart visuals are vital to how your audience perceives you. We help create cohesive brand elements and easy-to-understand infographics that distill complex ideas into engaging visuals. Whether launching a new identity or simplifying your story, we bring meaning to every pixel and page.

VIEW ALL OUR WORK ›

LATEST WORKS

KLD Design delivers smart, client-focused solutions that are creative, cost-effective, and always on time. Our work reflects a commitment to quality, clarity, and purpose—tailored to every client’s unique vision.

WANT TO SEE MORE WORKS?

WHAT PEOPLE SAY?

  • Patricia Maloney
  • Adam Peterson
  • Mike Bento
  • Anna Denecke
  • Gina Beim
  • Caroline Sevier
  • Emily Yu
  • Jillian Williams
“Karen has designed marketing materials for the Montgomery County Road Runners Club. Her beautiful work, knowledge, and quick turnaround are wonderful assets.”Patricia Maloney
Ph.D., Montgomery County Road Runners Club
“Hi Karen, I want to let you know that the team is really thrilled with the design you have pulled together. The logo is perfect!! The look and feel reflect exactly what we were looking for. We are so appreciative of your work.”Adam Peterson
Advancement Specialist, External Affairs, National Postal Museum
“Karen is a terrific web designer - strong strategic thinking, great skills, and a unique ability to listen to what a client needs, and to translate that into strategy and design. Plus, she's one of the funniest people on the planet! You really want to be her friend on Facebook, just to follow her adventures in parenting!”Mike Bento
Executive VP Marketing & Communication, Communities In Schools
“I am enamored. This looks so professional and clean!”Anna Denecke
Director of Infrastructure Initiatives, American Society of Civil Engineers (ASCE)
“I have to say in a former life I was a marketing director and I’ve worked with many graphic artists – you’re a pleasure to work with.”Gina Beim
Founder and President, MCDA Consulting
“Karen – thank you so much. You made something so complicated seem easy!”Caroline Sevier
Director, Government Relations, American Society of Civil Engineers
“HOLY COW Karen, this looks spectacular! Super pleased with the design features you created.”Emily Yu
Executive Director, BUILD Health Challenge
“I am so grateful to have a designer on my team that I can trust with any project I throw your way.”Jillian Williams
Manager, Special Carriers and Rigging Association